Observe: Snap’s advertising and marketing assets only publish audience gender data for “woman” and “male” people, though the figures released for these demographics don’t constantly include as many as the overall user determine, so percentages demonstrated in this article may not sum to 100 percent.
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On the quarterly foundation, the organization’s data also expose that the sizing of Instagram’s ad audience in Hong Kong remained unchanged concerning October 2023 and January 2024.
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Notes: Meta’s promoting sources only publish audience gender data for “woman” and “male” consumers.
For example, consumer research conclusions revealed by GWI usually supply fairly a different photo of X use by gender in comparison with X’s have audience data.
Nonetheless, for the reason that LinkedIn’s advert audience figures are according to whole registered users rather than regular monthly Energetic end users, it’s unclear whether these traits could possibly mirror improvements in Energetic LinkedIn use too.
Observe: LinkedIn’s advertising and marketing sources only publish audience gender data for “female” and “male” buyers.
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Note: Meta’s marketing assets only publish audience gender data for “woman” and “male” users.
This contrasts Along with the gender data presented inside the advertising instruments of platforms like Fb, which depends about the gender that customers themselves enter in their own individual profile.